About

About Mimi Matcha

Hi, I’m Mia, the creator of Mimi Matcha. A New Zealand girl with a big love for beautiful things, soft aesthetics, and of course… matcha.

After living in the UK for a year, I completely fell in love with matcha. It became my daily ritual. A bright, comforting moment in the middle of London’s grey, gloomy weather. But as much as I adored it, I kept running into the same problem: so many matchas tasted milky, earthy, and sandy. I craved a smooth, premium feel after many disappointments.

That’s when the vision for Mimi Matcha was born. 🌸

I wanted to create a feminine, luxurious, and high-quality matcha brand for the girly girls. the ones who love sipping their morning matcha, journaling their manifestations, and romanticising their day.

Every detail of Mimi Matcha — from the pink packaging to the organic, premium-grade matcha sourced straight from Japan, has been designed to embody that sense of elegance, joy, and ritual.

I envision Mimi Matcha as a lifestyle. It’s for the women who believe in soft mornings, self-care, and manifesting their dreams.

Because you deserve matcha that’s as beautiful, smooth, and high-vibe as you are. 💖